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The digital advertising landscape is regularly plagued by fraudulent activities that mislead both advertisers and publishers. This article delves into the nuance world of ad fraud, offering a comparative analysis of prevalent tactics employed by malicious actors and outlining effective countermeasures to mitigate these threats. We will investigate … Read More

Real-time bidding the auction system|auctioning) is a programmatic advertising technique that empowers advertisers to purchasing display ad placements. In this dynamic process, multiple advertisers concurrently place bids on ad inventory as users browse websites or apps. The highest bidder is awarded the ad placement, ensuring that their message is… Read More

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